Fiona Phillips goes behind the scenes at Sainsbury's.
| Actor | Role |
|---|---|
 Fiona PhillipsSelf (Presenter) | Self (Presenter) |
| JJudi BevanSelf (Author) | Self (Author) |
| MMike CoupeSelf (CEO, Sainsbury's) | Self (CEO, Sainsbury's) |
| CCarol CrannSelf (Former Sainsbury's Implementation Manager) | Self (Former Sainsbury's Implementation Manager) |
| LLouise EdgeSelf (Greenpeace) | Self (Greenpeace) |
| KKate HardcastleSelf (Retail Expert) | Self (Retail Expert) |
| JJohn HegartySelf (Advertising Guru) | Self (Advertising Guru) |
 Amna KhanSelf (Senior Lecturer, Consumer Behavior) | Self (Senior Lecturer, Consumer Behavior) |
 Justin KingSelf (Former Sainsbury's CEO, 2004-2014) | Self (Former Sainsbury's CEO, 2004-2014) |
| MMiya KnightsSelf (Retail Research Analyst) | Self (Retail Research Analyst) |
| LLana Leech-MartinSelf | Self |
| LLee Leech-MartinSelf | Self |
| LLucy Leech-MartinSelf | Self |
| AAndrew SethSelf (Former CEO, Unilever UK) | Self (Former CEO, Unilever UK) |