The Cohen and Kelly families try to modernize a swimsuit business in Atlantic City, but face challenges and mishaps along the way.
| Actor | Role |
|---|---|
 George SidneyNathaniel Cohen | Nathaniel Cohen |
 Vera GordonMelitta Cohen | Melitta Cohen |
 Mack SwainMr. Tom Kelly | Mr. Tom Kelly |
 Kate PriceMary Kelly | Mary Kelly |
 Cornelius KeefeTom Kelly Jr. | Tom Kelly Jr. |
 Nora LaneRosalinde Cohen | Rosalinde Cohen |
 Virginia SaleSelma Meyer | Selma Meyer |
 Tom KennedyCrook | Crook |
| EElsie HermanBathing Suit Girl | Bathing Suit Girl |
 Walter BrennanMan at Police Station | Man at Police Station |
 Joan StandingMinor Role | Minor Role |