No Commercial Potential is composed of 19 separate video performance works. Each piece utilizes some aspect of video processing; From the playful to the aggressive, Gusella's early works in the medium are notable. The sounds are both natural (zoom lens being manipulated in 'Wolfzooming') and electronic, or a combination of both, as in the hypnotic 'Neo Plastic Key'.
| Actor | Role |
|---|---|
 Ernest GusellaNot listed | Not listed |