To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
| Actor | Role |
|---|---|
 Eleonora AntoniadouMirto | Mirto |
| AAngelos KourisDimitris | Dimitris |
 Maria KamakariFani | Fani |
 Apollon BollasPanos | Panos |